:root{
  --bg:#090a0c;
  --bg-soft:#111318;
  --panel:#151821;
  --panel-2:#0e1015;
  --ink:#f4f2ec;
  --muted:#a8adb7;
  --line:#2a2f39;
  --silver:#d7d9de;
  --accent:#f4c85a;
  --accent-soft:#3a321e;
  --max:1220px;
  --radius:22px;
  --shadow:0 28px 80px rgba(0,0,0,.38);
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--bg);color:var(--ink);font-family:Inter,Segoe UI,Arial,sans-serif;line-height:1.55;-webkit-font-smoothing:antialiased}
a{color:inherit;text-decoration:none}
img{max-width:100%;display:block}
button,input{font:inherit}
::selection{background:var(--accent);color:#111}
.site-shell{width:min(calc(100% - 40px),var(--max));margin:auto}
.eyebrow{font-size:.76rem;letter-spacing:.19em;text-transform:uppercase;color:var(--accent);font-weight:700}
.kicker{color:var(--muted);font-size:1.02rem;max-width:760px}
.section{padding:110px 0;border-top:1px solid rgba(255,255,255,.055)}
.section-tight{padding:75px 0}
.section-dark{background:#050607}
.section-soft{background:linear-gradient(180deg,#0e1014,#0a0b0e)}
.display{font-family:Georgia,'Times New Roman',serif;font-weight:500;letter-spacing:-.045em;line-height:.93}
.title-xl{font-size:clamp(4.5rem,13vw,10.5rem);margin:0}
.title-lg{font-size:clamp(3rem,7vw,6.2rem);margin:.2em 0}
.title-md{font-size:clamp(2.1rem,4.8vw,4.3rem);margin:.25em 0}
.body-lg{font-size:clamp(1.1rem,2vw,1.35rem);color:#d2d4d8;max-width:820px}
.rule{height:1px;background:var(--line);margin:34px 0}
.nav{position:sticky;top:0;z-index:50;background:rgba(9,10,12,.86);backdrop-filter:blur(18px);border-bottom:1px solid rgba(255,255,255,.07)}
.nav-inner{height:68px;display:flex;align-items:center;justify-content:space-between;gap:20px}
.brand{display:flex;align-items:center;gap:12px;font-size:.86rem;letter-spacing:.16em;text-transform:uppercase;font-weight:800}
.brand-mark{width:30px;height:30px;border:1px solid #505661;display:grid;place-items:center;border-radius:50%;font-family:Georgia,serif;font-style:italic;color:var(--accent)}
.nav-links{display:flex;align-items:center;gap:24px;font-size:.78rem;letter-spacing:.11em;text-transform:uppercase;color:#c9ccd2}
.nav-links a:hover{color:white}
.nav-buy{border:1px solid #5a606b;padding:9px 14px;border-radius:999px}
.menu-btn{display:none;border:0;background:none;color:white;font-size:1.3rem}
.hero{min-height:calc(100vh - 68px);display:grid;grid-template-columns:1.2fr .8fr;align-items:center;gap:64px;padding:72px 0 90px;position:relative;overflow:hidden}
.hero:before{content:"";position:absolute;width:42vw;height:42vw;border-radius:50%;background:radial-gradient(circle,rgba(244,200,90,.08),transparent 68%);right:-14vw;top:3vw;pointer-events:none}
.hero-copy{position:relative;z-index:2}
.market-class{color:#d9dce1;border-left:2px solid var(--accent);padding-left:18px;margin:24px 0;font-size:1.05rem;max-width:650px}
.subtitle{font-size:clamp(1.15rem,2vw,1.55rem);color:#c6cad1;max-width:700px;margin:17px 0 8px}
.byline{color:#8f949e;letter-spacing:.07em;text-transform:uppercase;font-size:.8rem}
.signature{font-size:clamp(1.45rem,3vw,2.5rem);font-family:Georgia,serif;line-height:1.2;margin:42px 0 20px;max-width:830px}
.max-line{font-weight:800;font-size:clamp(1.05rem,2vw,1.45rem);letter-spacing:.01em}.max-line span{color:var(--accent)}
.cta-row{display:flex;flex-wrap:wrap;gap:12px;margin-top:34px}
.btn{display:inline-flex;align-items:center;justify-content:center;padding:13px 18px;border-radius:999px;border:1px solid #4d535d;font-size:.78rem;font-weight:800;letter-spacing:.1em;text-transform:uppercase;transition:.2s ease}
.btn:hover{transform:translateY(-2px);border-color:#aeb3bc;background:#14171d}
.btn-primary{background:var(--ink);color:#101114;border-color:var(--ink)}
.btn-primary:hover{background:var(--accent);border-color:var(--accent)}
.hero-art{position:relative;z-index:2;display:flex;justify-content:center}
.book-stage{width:min(100%,390px);perspective:1200px;position:relative}
.book-stage:after{content:"";position:absolute;left:8%;right:8%;bottom:-28px;height:38px;background:rgba(0,0,0,.75);filter:blur(18px);border-radius:50%;z-index:-1}
.book-cover{width:100%;border-radius:4px;box-shadow:var(--shadow);transform:rotateY(-7deg) rotateX(1deg);border:1px solid #323741}
.launch-note{font-size:.78rem;color:#9fa4ad;margin-top:22px;text-align:center;letter-spacing:.13em;text-transform:uppercase}
.positioning{text-align:center;max-width:1030px;margin:auto}
.positioning .lead{font-family:Georgia,serif;font-size:clamp(2.2rem,5.5vw,5.3rem);line-height:1.02;letter-spacing:-.035em;margin:18px 0 35px}
.positioning .lead strong{color:var(--accent);font-weight:500}
.positioning .position-line{font-size:1.18rem;color:#c5c9d0}
.endorsement-wrap{max-width:980px;margin:30px auto 0;min-height:300px;display:flex;align-items:center;justify-content:center;text-align:center;position:relative}
.endorsement-slide{display:none;animation:fade .55s ease}.endorsement-slide.active{display:block}
.endorsement-quote{font-family:Georgia,serif;font-size:clamp(1.65rem,3.5vw,3rem);line-height:1.22;margin:0;color:#f4f1ea}
.endorsement-meta{margin-top:24px;color:#adb2bb;font-size:.9rem}
.endorsement-placeholder{border:1px dashed #3c424d;border-radius:var(--radius);padding:42px;background:rgba(255,255,255,.015)}
.endorsement-controls{display:flex;justify-content:center;gap:8px;margin-top:28px}.dot{width:8px;height:8px;border-radius:50%;border:0;background:#4a4f58;padding:0;cursor:pointer}.dot.active{background:var(--accent)}
@keyframes fade{from{opacity:.15;transform:translateY(8px)}to{opacity:1;transform:none}}
.question-block{max-width:1020px;margin:auto;text-align:center;padding:40px 0}.question-block p{font-family:Georgia,serif;font-size:clamp(2.2rem,5.2vw,5.1rem);line-height:1.06;margin:0;letter-spacing:-.035em}
.two-col{display:grid;grid-template-columns:1fr 1fr;gap:70px;align-items:center}
.copy p{color:#c3c7ce;font-size:1.06rem}.copy strong{color:white}
.mini-cover{max-width:390px;margin:auto}
.process{display:grid;grid-template-columns:repeat(4,1fr);gap:14px;margin-top:52px}
.process-card{border:1px solid var(--line);border-radius:18px;padding:24px 20px;background:linear-gradient(145deg,#11141a,#0b0d11);min-height:180px}.process-card .num{font-size:.72rem;color:var(--accent);letter-spacing:.15em}.process-card h3{font-family:Georgia,serif;font-size:1.7rem;margin:22px 0 8px;font-weight:500}.process-card p{color:#9fa5af;font-size:.9rem}
.compare{display:grid;grid-template-columns:1fr 1fr;gap:16px;margin-top:46px}.compare-box{padding:36px;border:1px solid var(--line);border-radius:var(--radius);background:var(--panel-2)}.compare-box h3{margin:0 0 18px;font-family:Georgia,serif;font-size:2rem}.compare-list{list-style:none;padding:0;margin:0;display:grid;gap:10px}.compare-list li{padding-bottom:10px;border-bottom:1px solid rgba(255,255,255,.06);color:#c9cdd3}.compare-list li:last-child{border-bottom:0}.big-statement{font-family:Georgia,serif;font-size:clamp(2.4rem,6vw,6rem);line-height:.98;letter-spacing:-.04em;margin:60px 0 0}.big-statement em{color:var(--accent);font-style:normal}
.people-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:14px;margin-top:42px}.person-card{border:1px solid var(--line);border-radius:20px;padding:28px;background:#0e1015;min-height:210px}.person-card .name{font-size:.8rem;color:var(--accent);letter-spacing:.15em;font-weight:800}.person-card h3{font-family:Georgia,serif;font-size:1.55rem;font-weight:500;margin:24px 0 8px}.person-card p{color:#9da3ad;font-size:.92rem}
.layer-diagram{margin-top:44px;display:grid;grid-template-columns:1fr auto 1.2fr auto 1fr;align-items:stretch;gap:14px}.layer-node{border:1px solid var(--line);border-radius:20px;padding:30px;display:flex;flex-direction:column;justify-content:center;background:#101217}.layer-node.featured{border-color:#8c773d;background:linear-gradient(145deg,#19160e,#111217)}.layer-node h3{font-family:Georgia,serif;font-size:2rem;margin:0 0 8px;font-weight:500}.layer-node p{margin:0;color:#9da3ad}.layer-arrow{display:grid;place-items:center;color:#717782;font-size:1.7rem}
.ideas-grid{display:grid;grid-template-columns:1fr 1fr;gap:16px;margin-top:44px}.idea-card{position:relative;border:1px solid var(--line);border-radius:var(--radius);padding:32px;background:linear-gradient(145deg,#12151b,#0c0e12);min-height:270px;overflow:hidden;transition:.2s ease}.idea-card:hover{transform:translateY(-4px);border-color:#676e7a}.idea-num{font-size:4rem;position:absolute;right:22px;top:12px;color:rgba(255,255,255,.035);font-weight:900}.idea-card h3{font-family:Georgia,serif;font-weight:500;font-size:2rem;max-width:500px;margin:32px 0 14px}.idea-card p{color:#9fa5ae}.read-link{display:inline-block;margin-top:22px;color:var(--accent);font-size:.78rem;letter-spacing:.12em;text-transform:uppercase;font-weight:800}
.fact-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:42px}.fact-card{padding:30px;border:1px solid var(--line);border-radius:20px}.fact-card h3{font-family:Georgia,serif;font-size:2rem;font-weight:500;margin:0 0 18px}.fact-card ul{padding-left:18px;color:#adb2bb}.fact-card li{margin:8px 0}.fact-card:nth-child(2){background:#11141a}.fact-card:nth-child(3){background:#0c0e12}
.directive{text-align:center;padding:130px 0}.directive .prime{font-family:Georgia,serif;font-size:clamp(3rem,8vw,8rem);line-height:.92;letter-spacing:-.05em;margin:26px auto;max-width:1100px}.directive .prime span{display:block}.directive .prime .accent{color:var(--accent)}
.author-grid{display:grid;grid-template-columns:.72fr 1.28fr;gap:60px;align-items:start}.author-frame{border:1px solid var(--line);border-radius:20px;overflow:hidden;background:#11141a}.author-frame img{width:100%;aspect-ratio:4/5;object-fit:cover}.author-copy p{color:#c1c5cc}.author-copy .pull{font-family:Georgia,serif;font-size:1.7rem;color:white;line-height:1.35;border-left:2px solid var(--accent);padding-left:22px;margin:30px 0}
.buy-box{display:grid;grid-template-columns:.7fr 1.3fr;gap:60px;align-items:center;border:1px solid var(--line);border-radius:30px;padding:52px;background:linear-gradient(135deg,#12151b,#090a0c)}.retailers{display:flex;flex-wrap:wrap;gap:10px;margin-top:28px}
.site-end{text-align:center;padding:140px 0 70px}.site-end .question{font-family:Georgia,serif;font-size:clamp(3rem,8vw,8rem);letter-spacing:-.05em;line-height:.95;margin:40px auto 70px;max-width:1000px}.publisher-lockup{letter-spacing:.22em;text-transform:uppercase;font-size:.78rem;color:#adb2bb}.footer{border-top:1px solid var(--line);padding:26px 0;color:#777d87;font-size:.78rem}.footer-inner{display:flex;justify-content:space-between;gap:20px;flex-wrap:wrap}
.page-hero{padding:100px 0 70px}.page-hero h1{font-family:Georgia,serif;font-size:clamp(3.5rem,8vw,7.5rem);letter-spacing:-.05em;line-height:.95;margin:12px 0 20px}.article{max-width:820px;margin:auto;padding:30px 0 120px}.article p{font-family:Georgia,serif;font-size:1.2rem;line-height:1.78;color:#d6d2ca}.article h2{font-family:Georgia,serif;font-size:2.5rem;line-height:1.15;margin-top:60px}.article .lead{font-size:1.5rem;color:white}.back-link{font-size:.76rem;letter-spacing:.13em;text-transform:uppercase;color:var(--accent)}
.press-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:16px}.press-card{border:1px solid var(--line);border-radius:20px;padding:28px;background:#0e1015}.press-card h3{font-family:Georgia,serif;font-size:1.8rem;font-weight:500;margin-top:0}.press-card p{color:#9fa4ad}.meta-list{display:grid;gap:12px;margin-top:30px}.meta-row{display:grid;grid-template-columns:180px 1fr;border-bottom:1px solid var(--line);padding-bottom:12px;color:#c0c4cb}.meta-row strong{color:white}
@media(max-width:900px){.nav-links{display:none}.menu-btn{display:block}.nav-links.open{display:flex;position:absolute;left:20px;right:20px;top:62px;background:#101216;border:1px solid var(--line);padding:20px;border-radius:16px;flex-direction:column;align-items:flex-start}.hero,.two-col,.author-grid,.buy-box{grid-template-columns:1fr}.hero{padding-top:54px}.hero-art{margin-top:10px}.process,.people-grid{grid-template-columns:1fr 1fr}.layer-diagram{grid-template-columns:1fr}.layer-arrow{transform:rotate(90deg)}.fact-grid{grid-template-columns:1fr}.book-stage{max-width:330px}.author-frame{max-width:420px}.nav-inner{position:relative}}
@media(max-width:620px){.site-shell{width:min(calc(100% - 28px),var(--max))}.section{padding:82px 0}.hero{gap:32px}.title-xl{font-size:4.2rem}.process,.people-grid,.ideas-grid,.compare,.press-grid{grid-template-columns:1fr}.buy-box{padding:28px}.meta-row{grid-template-columns:1fr;gap:5px}.directive{padding:90px 0}.site-end{padding-top:100px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{animation:none!important;transition:none!important}}